Major update AWA app for iOS and Android.
AWA celebrated its 5th anniversary on May 27, 2020 and has delivered more than 65 million songs. Nowadays, music from all over the world can be played easily. However, on the other hand, we feel that it is becoming very difficult to select the songs that suits us from a vast amount of music within limited time and limited information such as artwork, title, and artist name. With this update, we will provide a service for an interesting music experience by combining "human knowledge", "sensitivity" and "energy" in order to further accelerate the discovery of favorite music. That music experience is something that has been enjoyed since ancient times, such as listening to the charm of core music from record store clerks, getting enthusiastic about being a shared artist with friends, and having people talk about music in a realistic manner.
This time, in order to accelerate the discovery of music and make it easier to use, we have redesigned the UI of the top page of "FOR YOU (formerly DISCOVERY)", "FOCUS", "TRENDS" and "GENRE/MOOD". We have also added new features for "FOR YOU" and "GENRE".
FOR YOU
Changed the name from DISCOVERY to FOR YOU. Based on your past viewing and AWA actions, we have added a recommendation not only for playlists but also for each artist, album, or song, and have realized a music experience that fits each person better. By discovering new music triggered by the information of a third party using the comment feature, you can discover music that you have not listened to yet. Not only that, but by recommending the songs you were listening to a year ago, you will be able to rediscover your favorite music in the past. Furthermore, by pushing out information from third parties such as commentary and recommended points written by musicians such as AWA official writers, we support the playback of various music.
GENRE
In order for users to enjoy music of their favorite genres and genres of interest from all perspectives, we changed the screen that was only a music experience by playlist to a screen where you can check recommended artists and hit charts and music that other users pay attention.
WELCOME BACK PROMOTION
In commemoration of the 5th anniversary, we are also holding a "Welcome Back Promotion" for FREE users who have previously subscribed to AWA STANDARD and can enjoy AWA for one month again. Please enjoy the new AWA on this occasion.
<Promotion details>
Period: June 1, 2020 to June 30, 2020
Target: FREE users who have subscribed to AWA STANDARD before May 31, 2020.
What: FREE users who previously subscribed to AWA STANDARD during the period will get one free month if they subscribe to AWA STANDARD again.
Note: The free period is only applicable once per person. New subscribers or those who are already subscribed to AWA STANDARD are not eligible.
AWA's new way of delivering music
In Japan, a music subscription service that gradually spread from 2015, including AWA. With 65 million songs, everyone can now easily play music from around the world. On the other hand, because of the huge amount of music, we have come to seek a comfortable experience in a limited time, and for music that we have not listened to until now, "it has been listened to by many people" "is popular" There are some aspects that are difficult to reproduce unless a certain level of trust is obtained.
However, music can only be understood by listening to the sound itself, and it is not uncommon to have conversations that "I hated without listening, but it was a good song to listen to." Also, in the past, as I had the experience of meeting new music by lending music recorded on cassette tape or CD/MD with friends, the music taught by people increased credibility and the playback hurdle was It can often be low.
Therefore, with the desire to bring wonderful works from all over the world to more people, this major update of AWA aims to deliver the recommended points of professional musicians and music fans around the world with music. By doing so, we increased the chances of listening to each other so that many people could meet new “favorite music”.
Not only the user-created playlists we have provided so far, but also the new recommendation that we added the knowledge, sensitivity, and enthusiasm of a third party, we will deliver all music to the ears of everyone who should meet.
AWA will continue to pursue services that make it possible to comfortably enjoy "encounters" and "reunions" with new music, expand functions and songs, and aim to boost the overall music industry in Japan.
CXO, Koki Togashi