In collaboration with COTODAMA inc, which manufactures and sells lyric speakers, we have begun to provide "LYRIC DIVE," which animates the lyrics in real time according to the music.
LYRIC DIVE is a feature that beautifully visualizes only the lyrics of the singing part according to the tone, etc. in real time, using the motion graphics engine developed by COTODAMA for subscription service. By implementing this function, you can immerse yourself in the world of the song and deepen your feelings for each song, instead of reading the lyrics, instead of reading them, you can enjoy them with the sounds.
Visualize where the artist is singing in real time
Also supports English lyrics
The display motion of lyrics changes according to the tone
Furthermore, AWA has long believed that it would be difficult to grasp the mood of the song only with information such as the jacket photo, song name, artist name, etc., and it may be a hurdle for playback to recommend new music to the user. However, with the implementation of LYRIC DIVE this time, it is possible to visualize the message nature and tone of a song before playing it, even if it has never been played before, and the hurdles of playing will be lowered to make it new music. I think it will accelerate the encounter of.
In collaboration with COTODAMA, which has developed the lyrics animation technology, we wanted to deliver a music experience that allows the artist's words to be enjoyed more deeply, and the collaboration was realized.
"Lyric Speaker" gift promotion
In commemoration of the release of LYRIC DIVE, we will carry out a promotion to present "Lyric Speaker Canvas (limited color model)" to 2 people by lottery among those who are using "AWA STANDARD Annual Plan."
[Target person]
Those who are using the "AWA STANDARD Annual Plan" (*) who have used the LYRIC DIVE function during the period from Tuesday, August 11, 2020 to Friday, September 11, 2020. *Includes those who have switched from "AWA STANDARD Monthly Plan" to "AWA STANDARD Annual Plan."
Click here for details of the promotion
https://mf.awa.fm/lyricspeaker-gift
“AWA wants to provide an environment where music lovers can enjoy music more, and now it has delivered more than 70 million songs worldwide. And not only providing the convenience of “listening to a lot of songs”, but also wanting to provide a more “quivering experience”, we continue to update daily. In this “LYRIC DIVE”, instead of “reading” the lyrics as “information” that accompanies the music, it is provided as an immersive “music experience” in which the sound and lyrics are integrated. I think this has resulted in an experience that “DIVE” in deep into the artist’s view of the world. We hope that you can enjoy the music to the fullest by touching the experience that makes you feel more excited about music, sharing your feelings with everyone in the comments, sympathizing with them, and discussing the song more.”
“The Lyric Speaker is a speaker that enables listeners to enjoy the music richly by visualizing the spirit “Cotodama” that the artist put in the music. It’s loved by deep music fans all over the world, but it’s hard for teenage music fans to experience because it’s a high-priced speaker made with attention to sound quality. However, the experience of sympathizing with the artist’s words and healing loneliness was something I wanted to deliver to junior high and high school students, for example, during their youth when they were concerned about relationships and love. This time, the collaboration with AWA, a music streaming service that is loved by junior and senior high school music fans, has become a wonderful collaboration that fulfills those wishes as COTODAMA. Not all of the high-performance lyric speakers such as directing according to the rhythm of the music and expressing the music with a variety of motion graphics are installed this time, but as a casual version, “while facing the lyrics, the music I hope you will enjoy listening to the music, “Enjoy your taste.””