On March 9, 2021 (Tuesday), we officially launched the online space "LOUNGE" where users can chat while enjoying the same music in the same space in real time.
LOUNGE is an online space that provides an online karaoke room-like experience, where you can interact with other users using the "request for songs you want to listen to", "chat", and "free tap - stickers" features. This is a service where users who enter the room can enjoy playing and talking with their favorite music. It can also be used for free, and with AWA's unique feature "Highlight Playback" that allows you to play one chorus of a song for free, you can enjoy the song requested by many users at a good tempo in a short time.
So far, we have held "LOUNGE" events in beta version on an irregular basis. In addition to new music specials and events by music genre, we have also collaborated with many artists such as Ai Otsuka, Mizuki Ohira, and Paradox Live. Many users participated in these beta versions of "LOUNGE", and the top of the HOT chart was monopolized by the songs played in "LOUNGE".
AWA 新機能LOUNGEに
— 大塚 愛. (@ai_otsuka99) March 4, 2021
ご参加いただいた皆さん
ありがとうございました🙌
沢山のコメント読ませていただきました！
多くの方にリアルタイムで
参加いただき、チャートも席巻✨✨#大塚愛
👇AWAでチェックするhttps://t.co/nk1GRRFIX6 pic.twitter.com/EWhg0vFZ5q
In response to this response, we will officially provide "LOUNGE" from the iOS app. In addition to officially providing it as an Android app, we plan to provide it as a web browser in the future. In April, we plan to open the feature so that general users can freely hold "LOUNGE".
By listening to music while communicating with other users in real time with this feature, it is not possible to discover new songs that have never been encountered before, but also to be born from one-sided push from the media and consumer viewing. We will provide an experience to get to know the song deeply while touching various thoughts and stories.
“AWA started its service in May 2015 and now delivers more than 80 million songs from all over the world. From the desire to provide not only the convenience of “listening to many songs” but also the “experience that shakes the heart”, we have provided a new musical experience (“User playlist”, “Comment feature”, “FOR YOU”, “Lyric Dive”, etc.) that people around music can enjoy while touching their thoughts and stories. In this “LOUNGE”, we have summarized the experiences that AWA has provided so far, and aimed to create a space where you can experience the “fun of music, not just listening” to the fullest online. Enjoy the “experience of sharing the same music in the same space and at the same time” to your heart’s content so that you can enjoy old-fashioned melody while talking with your friends and feel the enthusiasm with a large number of fans at the live venue.”